(CNN) — Demetrious Johnson is well known for his quick hands in the ring, however when the gloves are off his fingers are fairly nimble too.
“Mighty Mouse”Johnson left UFC to get ONE Championship at 2018 and as part of his move became the face of their newest esports venture.
The UFC flyweight winner is a hardcore gamer, also a Twitch streamer and also has had a longstanding endorsement.
“Esports as a whole has come on leaps and bounds from when it first started,” Johnson told CNN Sport’s Patrick Snell.
“At the beginning, people were like’no one’s going to watch somebody else play video games. It’s completely absurd. I’m not going to get it done ‘
“But now you have companies like Twitch and Mixer who are generating so much revenue with advertising revenue from such remarkable streamer personalities.
“A great deal of Some Championship’s fans are millennials and millennials adore gambling. I love gaming so I was like’yeah I totally support this.'”
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A new Industry
While 1 Championship has become the”biggest global sports media house in history,” they’ve yet been able to move that dominance into the rest of the globe.
After returning to this legendary Ry??goku Kokugikan in Tokyo in October for their 100th live occasion, One Championship is looking to penetrate the North America marketplace.
The company has signed up a broadcast bargain with TNT, which means some of their displays are streamed on B/R Live, although plans are in place for a show in New York for 2020.
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“There’s the north American promotion, that’s that the UFC, and that’s the king of this hill,” Johnson stated.
“Then you have the side, which will be One Championship, that’s the king of the mountain there.
“One Championship are somewhat far more concentrated on telling stories. It’s the home of martial arts.
“It does not just celebrate mixed martial arts, but also observes Kickboxing, Muay Thai, Summit Wrestling and they’ve had a boxing game.”
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